What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Continental Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our Anchorage community, but to serve it as well.
Alaska SPCA
Chugach Park Fund
North Star Elementary School
Anchorage Pride Festival, Nordic Ski Association Anchorage, Salvation Army, Ski4Kids / Ski4Women, Stone Soup Group
Providence Cancer Center, Hospice of Anchorage, Newborns In Need, Providence Cancer Center, St. Jude Children’s Research
Love Promise Stories from Continental Subaru
Subaru and Continental Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Heartfelt thanks to Continental for donating tires to Habitat for Humanity Anchorage - Sarah B
We are thrilled to extend our heartfelt thanks to Continental Subaru for their generous donation of tires to Habitat for Humanity Anchorage and the ReStore team. This support will significantly aid us in providing affordable housing solutions to those in need. We wholeheartedly appreciate your contribution to our mission of constructing simple, decent, and affordable houses, and advocating for adequate housing as a fundamental community concern. Habitat for Humanity Anchorage collaborates with local community members to construct and refurbish homes, aiming to provide a decent and affordable living space for those in need. Additionally, we strive to raise awareness about the importance of suitable housing. ReStore is a non-profit thrift store that welcomes donations of new and gently used furniture, appliances, home decor, and building supplies from the public. Donated building materials are used in constructing and maintaining Habitat homes, while surplus building materials, furniture, appliances, and other items are sold to the public at over 50% off retail prices. Every donation and purchase significantly contributes to our mission of aiding those in need. Thank you for being part of our cause.
Continental Subaru Continues to Support St. Jude Kids! - Carla B
2024 is the 12th year Continental Subaru has been the title sponsor of the Country Cares for St. Jude Kids radiothon on KBEAR (KBRJ) 104.1 In that time, they've donated $14k directly to St. Jude while also donating a portion of their advertising in support of St. Jude by increasing awareness of their mission and life saving research. Our KBEAR Country Cares and KWHL Rocks St. Jude broadcast took place on March 21st and March 22nd and we raised $103,367. We've raised over $2.2 million for the kids of St. Jude since our very first radiothon. This year we surpassed $1 million in funds raised during the 12 years Continental Subaru has supported us. We couldn't do this every year without the generous support of our local community and our amazing sponsors, like Continental Subaru. Alpha Media Alaska LOVES Continental Subaru! Thank you so much for your continued support!!
Continental Subaru helps us create life long skiers and healthy kids! - Kikkan R
Continental Subaru has been a dedicated supporter of our annual Ski-4-Kids event in Anchorage, Alaska. Ski-4-Kids is all about introducing kids to the sport of Nordic skiing and other healthy outdoor winter activities. We utilize community support from partners like Continental Subaru to help bring kids to the event from several Title 1 schools who may not otherwise get to try many of these activities. An incredible group of volunteers leads the event, and any proceeds left at the end of the event go toward supporting equipment grants for schools to start their own ski programs. It’s truly a community effort and we are grateful for Continental Subaru’s partnership over the years!
Gift Cards for Attendance - Abby O
As a Title I school, we often struggle to get kids to come to school regularly. Our school has incentives in place for classes with the best attendance, but we still needed more. We asked Subaru to help us by providing gift cards for the teachers who promote attendance, call families with chronic absences, and those that help us promote being here each day. We also wanted to have gift cards so that families who get kids to school regularly can be entered into a drawing for a gift card as a Thank You! The Subaru team really delivered- they raised enough money to give us $700 worth of gift cards to use for our attendance initiative. This is on top of them already partnering with us on supplies at the start of the year. We are so thankful for their support!
Heartfelt Thanks for Coats from Subaru Loves to Help and Operation Warm - Jeff J
On behalf of everyone at AWAIC - Abused Women's Aid In Crisis, I want to extend our gratitude for your generous donation of coats and all the other in kind items collected by your very generous staff. Your kindness and support will enable AWAIC to continue our mission of domestic violence safe shelter, intervention, and prevention. Your commitment to community outreach embodies the spirit of compassion. With your contributions, you are not just providing warmth against the cold; you're also offering hope and comfort to survivors in need, empowering them to face each day with resilience and dignity. We are grateful for partners like you who understand the importance of lending a helping hand to those facing difficult circumstances. Your generosity has made a significant difference in the lives of the individuals and families served by AWAIC. Once again, thank you for your unwavering support and for making an impact on our community. We look forward to continuing our collaboration and making a positive difference together.
Driving Home Love with Subaru - Amber E
At the Alaska SPCA, we are dedicated to making a difference in the lives of cats and dogs in our beautiful state. As a small non-profit organization that operates independently from the ASPCA, we are committed to providing animal care, rescue, and welfare services to those in need. We were thrilled to have the opportunity to partner with Continental Subaru on October 27th, as they hosted a fantastic event for us and generously provided us with Subaru gift boxes to distribute during and after the event. Since then, our adoption center staff have been delighted to share these special gifts with new adopters, making their experience with us even more memorable. Additionally, our social media campaign during the month of October was a success, allowing us to reach a wider audience and inform our supporters about Subaru's incredible pledge to donate $100 for every animal adopted through their Subaru Loves Pets program. With the use of social media, we were able to encourage adoptions for some of our more impressionable pets throughout this month. An example of this would be Ladybug’s story. Ladybug is a senior dog that has been at our adoption facility several times. She suffers from chronic allergies and skin issues, which means she requires a little extra care. However, despite her condition, she is the sweetest and kindest girl you could ever meet. It was heartwarming to see her finally find her forever home. During the event, we were unable to proceed with adoptions without first having owners participate in a meet and greet with their animals from home. Our adoption process is carefully designed to ensure the safety and well-being of the animals and involves several steps. Although we could not complete any adoptions at the event, we did encounter families who expressed genuine interest in the pets we brought with us. Specifically, we brought three dogs named Oakley, Milo, and Trevor, as well as two cats named Maxwell and Ruby. Following the event, Oakley, Milo, and Trevor were all adopted, and we believe that the Subaru event played a significant role in securing forever homes for all three of them. During the event, Oakley exhibited some anxious behavior which made us concerned that this would overshadow his wonderful personality, but fortunately, it was not the case as he was the first to be adopted. Our overall experience with Continental Subaru was fantastic. We are extremely thankful for the opportunity to collaborate with Subaru, as it has helped our small nonprofit in Alaska thrive! With the assistance of Subaru, we were able to meet our adoption goals for the month and connect with many wonderful supporters along the way. Thank you once again for all of your support!
Alyeska Ski Club Tanaka Tee Off - Jessica G
Thank you Continental Subaru for being our Hole in One Sponsor with a New 2023 Subaru Ascent at our 3rd Annual Tanaka Tee Off Golf Tournament in support of the Alyeska Ski Club. This tournament hosted 148 golfers with 15 volunteers at the Anchorage Golf Course June 22nd, 2023. The support and possibility for our players to win a new car with "One Shot" made our event something special for players to take their chances on and our club to raise over $45,000. The Alyeska Ski Club supports nearly 600 athletes participating in 6 different programs including the Mighty Mites, Devos, Freeride, Juniors, Alpine X and Masters programs. For over 50 years these ski programs have created a community where generations of Alaskan skiers have achieved many levels of success on slopes around the world, and found a life-long passion and love for alpine skiing. Many of our athletes compete successfully on the international, national and regional levels. This past season we had current ASC athletes competing at the highest levels for their age in both the Freeride and Ski Cross disciplines. Support through sponsorships like Continental Subaru make it possible for our athletes to grow their passion for alpine skiing and ski culture by providing quality and affordable ski racing and free skiing programs, both competitive and recreational, to our member families. To support the development of athletes of all ages, a strong commitment to quality coaching, and the opportunity for athletes to achieve their athletic and personal goals. To produce champions and a life-long love of skiing. Thank you Continental Subaru for your generous support and participation of of the Alyeska Ski Club Tanaka Tee Off Tournament!
Providing Warmth and Comfort - Tito M
Every three minutes, a person in the U.S. is diagnosed with leukemia, lymphoma, myeloma, and other blood cancers that often require patients to endure complex treatments that leave them feeling weak, cold, and isolated. On June 22nd, the Continental Subaru Family delivered warm blankets and encouraging messages of hope to support those fighting cancer at Anchorage’s Providence Cancer Center. It is called the Subaru Love Promise®. Since 2016, Subaru of America and Continental Subaru have donated blankets to Alaskans at Providence Cancer Center, and nationwide, Subaru has donated 167,000 blankets and has reached nearly 150,000 patients in more than 780 hospitals, including Continental Subaru in Anchorage, Alaska
Continental Loves Our Parks - Susan H
People love Continental Subaru because we stand for so much more than just a ‘dealership’. We believe in community involvement and support. Recently, Continental Subaru presented a check for over $31,00 to the Chugach Park Fund - These funds will help to keep the park’s trails and facilities maintained so that everyone can enjoy our incredible Alaska parks.
Continental Subaru Supporting Local Babies in Need - Christa L
Since 2007, Newborns in Need has served the youngest and most vulnerable babies in Alaska. Our Alaska Chapter was founded by those who wanted to put their sewing knitting/crochet and other craft skills to use for the good of others. We are a volunteer based (no paid staff) chapter caring for low-income families in our community. Over the years we have gathered volunteers who enjoy making and collecting items that we use to fill Baby Essentials Bags: quilts, blankets, bibs, diapers, wet wipes, clothing, etc. In addition to the baby bags, we also support hospital NICU and bereavement programs. We have partnered with the TEARS Chapter of Anchorage (a program focused on child loss) with our bereavement items. We expanded our reach slowly, working up to providing about 144 bags per year. However, it was becoming difficult to continue at this pace. Funding had always been a challenge for us, and our volunteers were using their own funds to ensure that there were enough available supplies for the supported communities. There were several times we were not sure we would have enough resources to continue our mission. Fast forward to 2017. A Continental Subaru representative reached out and told us that they had chosen our own Newborns In Need as recipients of the annual Subaru Share the Love® hometown charity! We were excited, thinking we’d receive a few thousand dollars to help keep us afloat for a few more years. Never in our wildest dreams did we think we’d receive over $34,000. Because of these funds, we were able to donate 448 baby essential bags in 2022 and expand our reach beyond Anchorage. We now serve communities from the Kenai Peninsula to Glennallen. As the only chapter of Newborns in Need in Alaska, our goal is to continue to grow our reach throughout Alaska – starting with those communities on the road system. Thank you, Continental Subaru and Subaru of America, for not only giving us the boost we needed in 2017, but the resources to grow our program. We are still all volunteers, and we continue to make a difference in the community of Alaska – one baby at a time.
