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Continental Subaru Shares the Love with Hometown Charity – Newborns In Need

March 20th, 2017
Continental Subaru and Newborns In Need
Continental Subaru and Newborns In Need

Subaru of America, Inc. (SOA) and Continental Subaru today presented a check for $34,286.39 to Anchorage local charity, Newborns In Need, a non-profit charity benefitting families in the Anchorage community who have been identified as needing assistance in what can be a very stress-filled time in their lives.

“Last year, our total annual operating budget was only $595. Many times, our volunteers donate items out of their own pockets to make sure that diaper bags are filled to be delivered to those who are in need,” says Kim Schlimgen, vice president of the small Alaskan charity as well as Continental Subaru’s Customer Relations Manager. Each month, a small group of volunteers provide diaper bags filled with formula, diapers, clothing, and blankets which are then distributed throughout various family practices and health care providers in Anchorage. In addition, these filled diaper bags are also flown to Bethel’s pre-maternal home. Many of these items are handmade by the same small group of volunteers.

Continental team members chose Newborns in Need during a nomination process involving everyone’s input at Continental Auto Group – a family-owned and operated Anchorage dealership since 1971.

“We’re one huge family at Continental. We work together, play together, and we encourage each other to volunteer in our community. This check from Subaru of America is such a blessing,” commented Marten Martensen, Co-Principal Owner, Continental Auto Group. “We’re just thrilled for Newborns In Need. These funds are going to have such an impact on our Alaskan families,” added Derek Adolf, Co-Principal Owner, Continental Auto Group.

“That’s what being a locally owned business means in Alaska. We’re your friends, neighbors and volunteers – we’re truly invested in our community.”

From November 17, 2016 to January 3, 2017, customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a donation of $250 from SOA. Since the start of the “Share the Love” program in 2008, Subaru of America has donated approximately $93 million to a number of worthy causes through the “Share the Love” event. The four national charities selected by SOA are: ASPCA®, Make-A-Wish®, Meals on Wheels Association of America® and the National Park Foundation.

Anyone interested in volunteering or donating to Newborns In Need, should contact Kim Schlimgen at (907) 952-7487 or