Privacy Policy

Privacy Center

Information We Collect

We collect information that you choose to provide when you use our websites, submit a form, request information, apply for financing, request a quote, schedule service, place an order, create or use an account, or contact us.

This information may include:

• Name, email address, phone number, mailing address, and contact preferences
• Vehicle information, service requests, quote requests, order details, and purchase inquiries
• Account information for authorized customer portals or wholesale ordering tools
• Messages, comments, uploaded information, or other details you submit through our websites
• Technical information such as browser type, device type, referring page, pages viewed, and general website usage
• Device identifiers, cookie identifiers, IP addresses, approximate geographic information, browser information, and website interaction data collected through analytics, advertising, and website functionality tools

How We Use Information

We use information to operate our business, respond to your requests, provide services, maintain website security, and improve your experience with Continental Auto Group.

• Respond to inquiries, quote requests, service requests, orders, and customer support needs
• Process requests for products, services, appointments, financing, or account access
• Send confirmations, updates, or follow-up communications related to your request
• Improve our websites, digital tools, inventory listings, forms, and customer experience
• Maintain website security, prevent misuse, and diagnose technical issues
• Analyze website performance, diagnose technical issues, improve website functionality, and measure marketing effectiveness
• Comply with legal, regulatory, accounting, and business recordkeeping obligations
• Send marketing or promotional communications where permitted by law or where you have provided consent

SMS/Text Message Communications

If you choose to receive SMS or text messages from Continental Auto Group, we may collect and maintain your name, mobile phone number, message content, messaging preferences, and records relating to your consent. Consent records may include the date, time, source, and method of your opt-in, as well as opt-out activity and other communications associated with the messaging program.

We use this information to send the messages you requested or agreed to receive. Depending on the program and your selections, these messages may include appointment and scheduling communications, vehicle sales or service communications, customer support, transactional or conversational messages, and promotional messages when you have separately consented to receive them. We may also use this information to administer the messaging program, honor your preferences, respond to support requests, troubleshoot message delivery, prevent misuse, and comply with legal and recordkeeping obligations.

We may use subcontractors and service providers to support message delivery, data hosting, and customer service. They may receive mobile information only as needed to perform those services on our behalf and are not permitted to use SMS opt-in data or consent for their own marketing or promotional purposes.

We retain SMS-related information for as long as reasonably necessary to operate the messaging program, honor opt-out requests, resolve disputes, and meet legal or recordkeeping requirements. The safeguards described in the Data Security section apply to SMS-related information.

Consent to receive text messages is not a condition of purchase. You may opt out at any time by replying STOP to a message; we may send one final message confirming your opt-out. For assistance, reply HELP or use our Contact Us page. Message and data rates may apply, and message frequency varies by program and your interactions with us.

Cookies & Privacy Preferences

Cookie Categories

• Strictly Necessary Cookies: Required for security, forms, login, shopping/order features, and core website functionality.
• Functionality Cookies: Help remember preferences and provide interactive website features such as live chat services, trade valuation tools, financing applications, customer communication tools, and other customer convenience features.
• Performance Cookies: Help us understand website usage, diagnose issues, and improve site performance.
• Targeting Cookies: May be used by advertising partners, social media platforms, and marketing providers to deliver relevant advertising, remarketing campaigns, and measure advertising effectiveness.

Manage Your Cookie Preferences

You can return to this page at any time to update your cookie preferences.

Analytics & Advertising

We use analytics and diagnostic tools to improve website performance, understand visitor activity, identify technical issues, and improve the user experience. These tools may collect browser information, pages viewed, device information, and general website usage patterns.

Third-Party Website Services

Examples of tools and third-party services we may use include:

• CarNow: Provides vehicle shopping tools, customer communication services, digital retailing features, live chat functionality, lead generation services, and related automotive retail technologies. Depending on the page and feature being used, these services may be considered necessary for requested functionality or may operate as optional functionality services.
• Google Analytics: Used to understand website traffic and usage patterns.
• Google Tag Manager: Used to manage and deploy website analytics, marketing, performance monitoring, and related website technologies.
• Hotjar: Used to better understand user experience and identify areas for website improvement.
• Sentry Error Monitoring: Used to identify technical issues, improve website reliability, and maintain website security.
• Facebook Services: May be used to display social media content, provide social media integrations, and support advertising and remarketing activities.
• Autosweet: Provides inventory merchandising, vehicle content enhancements, vehicle descriptions, and related automotive retail website services.
• Advertising & Remarketing Services: We may work with advertising partners and platforms, including Power Marketing and related advertising technologies, to measure advertising effectiveness and deliver relevant advertising content.
• Google Maps: Provides interactive map features and dealership location information. When a map is loaded, Google may receive device information, browser information, IP address, approximate location information, and usage information necessary to provide the map service.

Certain third-party services, such as vehicle shopping tools, customer communication platforms, financing applications, and live chat services, may be necessary to provide requested website functionality. These services may use cookies or similar technologies required for the operation of those features.

Where required, analytics and advertising tools are only activated after you provide consent. Error monitoring tools used strictly for diagnostics and website reliability may be treated as necessary.

Declining optional cookies may impact certain website features, personalization settings, or integrated third-party services.

Third-Party Service Categories

• Necessary Services: Website session management, authentication services, security features, browser compatibility services, error monitoring, and technologies required to provide requested website functionality.
• Functionality Services: CarNow live chat and customer communication tools, Google Maps location and map features, preference management features, and other customer convenience services.
• Performance & Analytics Services: Google Analytics, Google Tag Manager, and Hotjar.
• Advertising & Targeting Services: Facebook services, Power Marketing, The Trade Desk technologies, remarketing platforms, and advertising measurement services.

Information Sharing

Continental Auto Group does not sell your personal information. We may share information only as needed to operate our business, respond to your requests, provide products or services, maintain our websites, or comply with legal obligations.

We may share information with:

• Companies within the Continental Auto Group family of businesses
• Vehicle manufacturers, lenders, service providers, vendors, and technology partners
• Website hosting, analytics, security, communication, inventory management, advertising, marketing, customer relationship management, and other technology providers that assist us in operating our business and websites
• Government, regulatory, legal, or law enforcement entities when required or permitted by law

SMS-specific limitation: The sharing permissions described in this section do not apply to text-messaging originator opt-in data or consent. Please see SMS/Text Message Communications for the limitations that apply to mobile information and SMS consent.

Your Rights & Choices

You may contact us to:

• Ask questions about this Privacy Policy
• Update or correct information you previously provided
• Request that we review or remove certain information, where permitted by law
• Update your cookie and privacy preferences
• Opt out of certain marketing communications

Depending on your jurisdiction, you may have additional privacy rights regarding access to, correction of, deletion of, or limitations on the use of your personal information.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. No website, transmission, or storage system can be guaranteed to be completely secure.

Children's Privacy

Our websites are not directed to children under the age of 13 and we do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child under 13, we will take reasonable steps to remove such information from our records.

External Links

Our websites may link to third-party websites, manufacturer websites, payment providers, financing tools, maps, videos, or other external services. We are not responsible for the privacy practices, content, or data handling practices of those third-party websites. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Your continued use of our websites after an update means the current version applies to your use of the websites.

Contact Us

If you have questions regarding this Privacy Policy, your privacy preferences, or how your information is handled, please visit our Contact Us page and a member of our team will be happy to assist you.

We are committed to addressing privacy-related inquiries in a timely and professional manner.