Old Seward HighwayHwy
Anchorage, Alaska 99503

The Continental Community

Kikkan Randall

Kikkan Randall – World Champion sportin' her new ride

Irv Gordon taking a roadside break right outside Whittier, Alaska just before reaching his new world record.

Ski for Women & Kikkan's Subaru - 2014

Ski for Women & Kikkan's Subaru - 2014

Cynder Gray / Marketing and Advertising / Continental Auto Group  - May, 2014

Cynder Gray / Marketing and Advertising / Continental Auto Group - May, 2014

BikeMS  - May, 2014

Mary Leykom - longtime Subaru customer and BikeMS participant - May, 2014

Scotty Gomez and Marten Martensen

Scotty Gomez wins an Acura MDX with a hole-in-one!

At Continental Auto, we feel very strongly about building on the legacy of our 3rd generation owned dealership, as our family maintains a strong tradition of giving back to the community we serve. We're very thankful to the generations of loyal customers we’ve had over the years as well as all the new residents who have enabled Continental to grow and prosper. We're proud to be an Alaskan automotive leader.

Continental Auto goes beyond just doing business; we get involved in the community that has supported us since 1971.

Continental Auto is committed to setting the standard among local dealerships by giving back to our customers and striving to make a positive impact. We are proud to support organizations working to strengthen our Alaskan communities.

Events & Sponsorships

Kikkan Randall

Longtime friend and family of Continental Auto Group, Kikkan Randall is Alaska’s favorite World Cup Champion and Olympian athlete. Kikkan has busted records and ‘American firsts’ in her sport:

• First World Cup women’s podium • First World Cup women’s victory • First World Championships women’s gold medal • First Olympic women’s top ten • First World Cup Overall women’s discipline leader • First World Cup Overall Sprint Champion • 2017 WORLD CHAMPIONSHIPS BRONZE Medalist (Sprint F, Lahti) • 2013 WORLD CHAMPION (ladies team sprint with Jessie Diggins) • 2012, 2013 & 2014 World Cup Overall Sprint CHAMPION • 2009 WORLD CHAMPIONSHIP SILVER MEDALIST (W’s sprint) • 13 x WORLD CUP Victories • 27 x World Cup Podiums • 4 x Olympic Top Tens • 17 x US National Champion • 4 x Olympian

Salvation Army Adopt-A-Family
Salvation Army – Adopt-A-Family

Each holiday season, the Continental Auto Group family adopts six families in need through the Salvation Army’s Adopt-A-Family program. These families have been identified through various outreach programs throughout Anchorage. Our team members work within each dealership in providing food; essential day-to-day items such as beds; diapers; furniture; clothing and toys to our adoptive families.

Salvation Army Adopt-A-Family Drop Off
Alaska Ski For Women
Alaska Ski For Women

North America's largest women-only cross-country ski event. A great event where women of all ages and abilities come out to Nordic ski approximately 2.4 miles (4K), many in colorful costumes, while raising funds for local non-profit organizations that help stop the cycle of domestic abuse against women and children.

St. Jude Country Cares Radiothon
St. Jude Country Cares Radiothon

Continental has long supported this annual partnership with Anchorage’s KBRJ-104.7 and St. Jude Children’s Research Center. The yearly radiothon raises funds and awareness concerning children battling against childhood cancers. Country Cares for St. Jude Kids® is one of the most successful radio fundraising events in America. St. Jude Children's Research Hospital has been actively involved in radiothon fundraising for more than 30 years.

Anchorage Pridefest
Anchorage PrideFest

Continental Subaru has been a long time sponsor of Anchorage PrideFest – a week long celebration of the state’s LGBT community, featuring more than 20 business support events, including the popular Equality Parade and PrideFestival.

Continental Subaru at Pride Parade - 2017
Continental Subaru Share the Love
Subaru Share the Love

The annual Subaru of America Share the Love event occurs each holiday season, with Continental Subaru’s chosen Hometown Charities. Since 2015, Continental Subaru has donated over $125,000 to various Anchorage Hometown Charities.

Share the Love Subaru Team
Honda Days 2017
Honda Days

Continental Auto Group sponsors the annual Honda Day Event; a gathering of all the hottest imports in an Alaska All Import Competition that includes ¼ mile drag strip and burnout competition. The event is open to the public to all family and friends of all ages.

Ski 4 Kids Day
Ski 4 Kids Day

Ski 4 Kids Day is a festive winter day full of events for children aged 1-14. This fun day co-hosted by NSAA and Anchorage Parks and Recreation Department includes a 3 km race, a short storybook trail, an obstacle course, and a lemon drop biathlon.

Continental Motor Company