Old Seward HighwayHwy
Anchorage, Alaska 99503

The Continental Community

Kikkan Randall

Kikkan Randall – World Champion sportin' her new ride!

Continental Subaru Family delivering warm blankets and encouraging messages of hope to support those fighting cancer at Anchorage’s Providence Cancer Center.

Continental Auto Group staff pitching in to spruce up Campbell Creek Trail in our neighborhood.

Subaru of America representatives and Continental Subaru presenting a check to Pediatric Resource Center – as part of the nationwide Subaru Share’s the Love program.

At Continental Auto, we feel very strongly about building on the legacy of our 3rd generation owned dealership, as our family maintains a strong tradition of giving back to the community we serve. We're very thankful to the generations of loyal customers we’ve had over the years as well as all the new residents who have enabled Continental to grow and prosper. We're proud to be an Alaskan automotive leader.

Continental Auto goes beyond just doing business; we get involved in the community that has supported us since 1971.

Continental Auto is committed to setting the standard among local dealerships by giving back to our customers and striving to make a positive impact. We are proud to support organizations working to strengthen our Alaskan communities.

Events & Sponsorships

Kikkan Randall
Kikkan Randall

Longtime friend and family of Continental Auto Group, Kikkan Randall is Alaska’s favorite World Cup Champion and Olympian athlete. Kikkan has busted records and ‘American firsts’ in her sport:

  • First World C up women’s podium
  • First World Cup women’s victory
  • First World Championships women’s gold medal
  • First Olympic women’s top ten
  • First World Cup Overall women’s discipline leader
  • First World Cup Overall Sprint Champion
  • 2017 WORLD CHAMPIONSHIPS BRONZE Medalist (Sprint F, Lahti)
  • 2013 WORLD CHAMPION (ladies team sprint with Jessie Diggins)
  • 2012, 2013 & 2014 World Cup Overall Sprint CHAMPION
  • 13 x WORLD CUP Victories
  • 27 x World Cup Podiums
  • 4 x Olympic Top Tens
  • 17 x US National Champion
  • 4 x Olympian
Tour of Anchorage
Tour of Anchorage

The Tour of Anchorage is a point-to-point cross-country ski marathon with 25, 40 and 50 kilometers available in both Freestyle and Classic techniques. Fatbike racers are welcome as well, with a 25 and 50 kilometer race on the same course. In each race, participants range from competitive elite athletes to recreational skiers just challenging themselves to get to the finish line.

Alyeska Ski Club
Alyeska Ski Club – Tanaka Tee Off

Thank you Continental Subaru for being our Hole in One Sponsor with a New 2023 Subaru Ascent at our 3rd Annual Tanaka Tee Off Golf Tournament in support of the Alyeska Ski Club. This tournament hosted 148 golfers with 15 volunteers at the Anchorage Golf Course June 22nd, 2023. The support and possibility for our players to win a new car with "One Shot" made our event something special for players to take their chances on and our club to raise over $45,000. The Alyeska Ski Club supports nearly 600 athletes participating in 6 different programs including the Mighty Mites, Devos, Freeride, Juniors, Alpine X and Masters programs. For over 50 years these ski programs have created a community where generations of Alaskan skiers have achieved many levels of success on slopes around the world, and found a life-long passion and love for alpine skiing. Many of our athletes compete successfully on the international, national and regional levels. This past season we had current ASC athletes competing at the highest levels for their age in both the Freeride and Ski Cross disciplines. Support through sponsorships like Continental Subaru make it possible for our athletes to grow their passion for alpine skiing and ski culture by providing quality and affordable ski racing and free skiing programs, both competitive and recreational, to our member families. To support the development of athletes of all ages, a strong commitment to quality coaching, and the opportunity for athletes to achieve their athletic and personal goals. To produce champions and a life-long love of skiing. Thank you Continental Subaru for your generous support and participation of of the Alyeska Ski Club Tanaka Tee Off Tournament!

Newborns In Need
Continental Subaru Cleans Up

Alaskan winters are cold and dark – so when spring time comes and the sun returns, we can all see what seven months of trash that had accumulated over the winter. On May 17th, Continental Auto Group staff pitched in to spruce up Campbell Creek Trail in our neighborhood. Over 30 bags of trash were collected—broken car parts, homeless camp waste, needles, trash, and more were appropriately disposed of. Our employees love to be great neighbors and participate in efforts near our showrooms, and all across Anchorage. “We love Clean Up Day! It’s great to be outside in the sunshine, get a little exercise – plus, the Mooses’ Tooth Pizza party afterwards was AMAZING!,” said Rich Swenson, Continental’s Fixed Ops Director. Continental Subaru LOVES being good neighbors!

Providence Cancer Center
Anchorage’s Providence Cancer Center

Every three minutes, a person in the U.S. is diagnosed with leukemia, lymphoma, myeloma, and other blood cancers that often require patients to endure complex treatments that leave them feeling weak, cold, and isolated. On June 22nd, the Continental Subaru Family delivered warm blankets and encouraging messages of hope to support those fighting cancer at Anchorage’s Providence Cancer Center. It is called the Subaru Love Promise®. Since 2016, Subaru of America and Continental Subaru have donated blankets to Alaskans at Providence Cancer Center, and nationwide, Subaru has donated 167,000 blankets and has reached nearly 150,000 patients in more than 780 hospitals, including Continental Subaru in Anchorage, Alaska.

Stone Soup Group
Stone Soup Group

Stone Soup Group was chosen as Anchorage’s hometown charity for the Subaru Share the Love Event in 2020. We gratefully received a donation to support families who care for loved ones with developmental disabilities! Stone Soup Group exists to sustain the health and well-being of Alaskan children with special needs and their families. Through listening to their stories, we identify areas of need and work with communities to find solutions. We are a statewide nonprofit organization based in Anchorage, Alaska. We were created in 1992 by parents of children with disabilities. We offer information, support, training and resources to empower families and strengthen a family's community support system. Our name is a nod to the children’s fable, in which, after being convinced by a hungry stranger that they can make soup with just a stone, a village of people each decide to contribute their own meats and vegetables until there is enough balanced, nutritious soup to feed everyone. This spirit of collaboration and input of varied experience and knowledge is the philosophy behind the work we do at SSG. The supports and trainings that we provide to families are offered at no cost. It is only with generous donations like the one from Subaru of America, Inc and Continental Subaru that we can readily offer assistance and resources to families who are caring for children with disabilities. The timing of this donation, April 2020, allowed us to have the necessary funding to transition to virtual services in what was an unpredictable and unprecedented time. We are so grateful to have been chosen by Subaru and all of the local residents who purchased new vehicles! Thank you for supporting Stone Soup Group so that we can continue to support Alaskan families!

Chugach Park Fund
Chugach Park Fund

On April 19th, Continental Subaru presented their donation to the Anchorage non-profit, Chugach Park Fund, Continental’s 2023 Subaru Share the Love® Event recipient. From November 17th to January 3rd, 2023, customers who purchased or leased a new Subaru vehicle were asked to select from a list of four national charities (ASPCA; Meals on Wheels; Make-A-Wish; National Parks Foundation) or Anchorage’s own local non-profit organization to receive a donation of $250 from Subaru of America. “We ask our Continental work family to nominate a local charity to support each year – and since 2014, over $351,750 have been given to Anchorage charities like Alaska Children’s Trust; Clare House, Stone Soup Group and now the Chugach Park Fund”, said Marten Martensen, Principal Owner of Continental Auto Group. “ “Each spring, we ask our work family to nominate and vote for a local non-profit that would benefit our community, like the Chugach Park Fund. We are very proud to be able to support our community in a truly meaningful way”. The Chugach Park Fund, raises money for Trail improvements in the Chugach State Park. Many Subarus are parked at those trailheads!

Adopt a Classroom
Adopt a Classroom

Millions of students in ‘high needs’ schools lack the basic school supplies and learning materials they need to succeed in the classroom. Many times, teachers buy school supplies out of their own pocket – this year, Continental Subaru and Adopt a Classroom.org provided some extra help. On the day before the school year 2022, Continental Subaru staff provided classroom sets of basic school supplies to six classrooms at North Star Elementary – Anchorage, Alaska. Inside each classroom school supply box were pencils; markers; crayons; dry erase boards and markers; disinfectant wipes and more. “We believe in starting the school year out strong. Providing these classroom boxes filled with school supplies will certainly help out our North Star Elementary teachers with out of pocket expenses.

Newborns In Need
Newborns In Need

Since 2007, Newborns in Need has served the youngest and most vulnerable babies in Alaska. Our Alaska Chapter was founded by those who wanted to put their sewing knitting/crochet and other craft skills to use for the good of others. We are a volunteer based (no paid staff) chapter caring for low-income families in our community. Over the years we have gathered volunteers who enjoy making and collecting items that we use to fill Baby Essentials Bags: quilts, blankets, bibs, diapers, wet wipes, clothing, etc. In addition to the baby bags, we also support hospital NICU and bereavement programs. We have partnered with the TEARS Chapter of Anchorage (a program focused on child loss) with our bereavement items. We expanded our reach slowly, working up to providing about 144 bags per year. However, it was becoming difficult to continue at this pace. Funding had always been a challenge for us, and our volunteers were using their own funds to ensure that there were enough available supplies for the supported communities. There were several times we were not sure we would have enough resources to continue our mission. Fast forward to 2017. A Continental Subaru representative reached out and told us that they had chosen our own Newborns In Need as recipients of the annual Subaru Share the Love® hometown charity! We were excited, thinking we’d receive a few thousand dollars to help keep us afloat for a few more years. Never in our wildest dreams did we think we’d receive over $34,000. Because of these funds, we were able to donate 448 baby essential bags in 2022 and expand our reach beyond Anchorage. We now serve communities from the Kenai Peninsula to Glennallen. As the only chapter of Newborns in Need in Alaska, our goal is to continue to grow our reach throughout Alaska – starting with those communities on the road system. Thank you, Continental Subaru and Subaru of America, for not only giving us the boost we needed in 2017, but the resources to grow our program. We are still all volunteers, and we continue to make a difference in the community of Alaska – one baby at a time.

Salvation Army Adopt-A-Family
Salvation Army – Adopt-A-Family

Each holiday season, the Continental Auto Group family adopts six families in need through the Salvation Army’s Adopt-A-Family program. These families have been identified through various outreach programs throughout Anchorage. Our team members work within each dealership in providing food; essential day-to-day items such as beds; diapers; furniture; clothing and toys to our adoptive families.

St. Jude Country Cares Radiothon
St. Jude Country Cares Radiothon

Continental has long supported this annual partnership with Anchorage’s KBRJ-104.7 and St. Jude Children’s Research Center. The yearly radiothon raises funds and awareness concerning children battling against childhood cancers. Country Cares for St. Jude Kids® is one of the most successful radio fundraising events in America. St. Jude Children's Research Hospital has been actively involved in radiothon fundraising for more than 30 years.

Continental Subaru Share the Love
Subaru Share the Love

The annual Subaru of America Share the Love event occurs each holiday season, with Continental Subaru’s chosen Hometown Charities. Since 2015, Continental Subaru has donated over $125,000 to various Anchorage Hometown Charities.

Anchorage Pridefest
Anchorage PrideFest

Continental Subaru has been a long time sponsor of Anchorage PrideFest – a week long celebration of the state’s LGBT community, featuring more than 20 business support events, including the popular Equality Parade and PrideFestival.

Ski 4 Kids Day
Ski 4 Kids Day

Ski 4 Kids Day is a festive winter day full of events for children aged 1-14. This fun day co-hosted by NSAA and Anchorage Parks and Recreation Department includes a 3 km race, a short storybook trail, an obstacle course, and a lemon drop biathlon.

Continental Motor Company