It’s not an easy topic to consider, and uncomfortable to comprehend that it’s happening right in your own community, but the hard truth is… sex trafficking is the fastest growing, most lucrative, crime in Alaska.
Priceless Alaska, a small Anchorage non-profit organization, whose mission it is to help victims escape their circumstances and connect them to resources, was chosen as Continental Subaru’s Hometown Charity recipient during this year’s annual Subaru Share the Love program.
Working closely with various law enforcement officials, victims are referred to Priceless Alaska where their immediate needs are addressed and then are assigned mentors that assist the survivor in navigating all the resources that are available to her. Resources range from emergency and long-term housing; counseling; medical and legal services; job training, and education completion.
The entire auto group team chose Priceless Alaska during a nomination process involving everyone’s input at Continental Auto Group, a family owned and operated Anchorage group of dealerships.
On April 13th, Continental Subaru presented a check to Priceless Alaska for $34,464.
“The funds provided through Subaru’s Share the Love event will allow us to continue the important mission of reaching and resourcing survivors of human trafficking, one of the most heinous crimes imaginable. Lives will be saved, new futures will be made possible, and hope will invade hopeless situations because Subaru is sharing the love with Priceless this year,” commented Adam Legg, executive Director of Love Alaska, the parent organization of Priceless Alaska.
Over the past four years, Continental Subaru has presented over $160,000 to local Anchorage charities thru Subaru’s Share the Love event. Past recipients have been: Eva Foundation, Nordic Ski Association of Anchorage; Catholic Social Services of Anchorage and Newborns in Need.
From November 17, 2016 to January 3, 2017, customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a donation of $250 from Subaru of America. Since the start of the “Share the Love” program in 2008, Subaru of America has donated approximately $115 million to a number of worthy causes through the “Share the Love” event. The four national charities selected by Subaru of America are: ASPCA®, Make-A-Wish®, Meals on Wheels Association of America® and the National Park Foundation.
Until 2018, no female U.S. cross-country skier had ever won an Olympic medal… of any color.
Enter Kikkan Randall and teammate Jessie Diggins, two powerhouse cross-country skiers qualifying for the medal round, and then winning gold, in the 2018 Winter Olympics.
For Kikkan, a five-time Olympian, it was her first and last career Olympic medal.
Kikkan Randall was raised and trained on Alaskan trails with the support of her family, friends, and the Anchorage community, including Continental Subaru.
“I knew that Kikkan was something special when I saw her competing in high school sports,” said Marten Martensen, co-owner of the Continental Auto Group.
“I remember saying to her high school running coach, ‘this girl is going places!’ Turns out, she went all the way to the Olympics! Five times!”, continued Martensen,
“Her endless drive to train for competition, to raise her family, and to make time for community outreach is a great credit to her. Kikkan Randall is not only a stellar athlete, she’s a stellar human being. We’ve been proud to sponsor Kikkan for the past 12 years and we wish her only the best in her retirement from competitive sports,” commented Susan Hamilton, Director of Marketing and Advertising of Continental Auto Group.
Continental Subaru has sponsored Kikkan in her athletic career since 2006, from her first runs in Nationals and World Cup competitions to her fifth and final run in the 2018 Winter Olympic Games. As a result in her participation in international sports and elected by her fellow Olympians, Kikkan was elected to the International Olympic Committee Athletes’ Commission and will serve an eight year term.
Since 2013, Continental has proudly sponsored the annual St. Jude Country Cares radio-thon aired on Anchorage’s KBEAR 104.1. Each January, KBRJ’s on air team goes live for two days sharing the message and mission of St. Jude Children’s Research Hospital of Finding Cures. This year, the Anchorage community along with KBRJ raised $83,000 over the course of two days! Because the majority of St. Jude funding comes from individual contributors, St. Jude has the freedom to focus on what matters most – saving children’s lives regardless of their financial situation. St. Jude has treated children from all 50 states and from around the world and freely shares the breakthroughs it makes, and every child saved at St. Jude means doctors and scientists worldwide can use the knowledge to save thousands more children. Over the past 22 years, Alaskan’s have contributed over 1.9 Million dollars to support the research and families of children that have been diagnosed with cancer.
Since 2015, Continental Subaru has partnered with Anchorage’s Salvation Army in ‘adopting’ families that need a hand up during the Christmas holiday. This year, Continental provided for two large families that were identified through various community outreach professionals (schools; counselors; churches; medical professionals) that needed some extra care this season. Adopt-a-Family is a holiday program facilitated by The Salvation Army that pairs up families in need with a sponsor to ‘adopt’ that family. It is a unique program for families who have experienced a devastating tragedy or crisis during the past year. Through the Adopt-A-Family program, Continental became a sponsor of two families that are experiencing severe economic, emotional, or physical crisis. We help by purchasing new winter gear; clothing, toys, household items, and food or grocery store certificates. In some instances, families request a special ‘wish’. In addition to clothing, gifts and food, Continental provided a set of studded snow tires and our good friends and local partner, Mattress Ranch provided five twin size beds, sheets and pillows to our families. Adopting families thru the Salvation Army is just another example of how Continental Subaru Shares the Love with our Anchorage community.